THE STUDIO
ONDO was founded in 2023 by Park Jisoo, who spent six years studying at Esmod Paris before returning to Seoul to unlearn everything.
The name comes from the Korean word for temperature. Every collection is organised around a thermal concept: conduction, insulation, radiance.
Garments are produced in a workshop in Seongsu-dong in runs of under thirty. Each is finished by a single maker from first cut to final press.
We are interested in what happens when structure is made visible. Not deconstructed — revealed.
THERMAL PROTOCOL
FOUR
RUPTURES
Break the silhouette.
Expected shapes hide expected thinking. ONDO constructs from the seam outward — the join is the point, not the form it produces.
Heat is not warmth.
We use thermal properties as conceptual material. A jacket that conducts. A collar that insulates. Function elevated to language.
Discomfort is information.
Comfort is agreement. We do not always agree. Our pieces create productive friction — a shoulder that redirects attention, a cut that demands posture.
The system is the fabric.
ONDO does not decorate cloth. It builds systems: patterns of tension and release that travel through every garment's construction, making structure visible.
LOOKBOOK — SEONGSU-DONG
COLLECTION — THERMAL
Heat Studies
4 constructed pieces.
TAILORING
Conduction Blazer
$2,200
Single-button blazer with exposed canvas interlining and floating chest piece. Baste-stitching left visible as design element.
BOTTOMS
Radiance Trousers
$890
Wide-leg trousers with unpressed pleats and visible seam tape at waistband. Rigorous and effortless.
OUTERWEAR
Insulation Overcoat
$3,100
Oversized wool overcoat with structured shoulder pad exposed through sleeve opening. Quilted lining detaches.
TOPS
Seongsu Shirt
$640
Boxy unlined shirt with visible interlining at collar and placket. Worn open or buttoned — both are correct.